O
Greenfield, WI
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OtherApproved10521 W. Layton Ave.

Lamar Digital Billboard Conversion

Greenfield, WI

Description

Convert an existing double-sided billboard to a digital EMC sign and raise it ten feet, from 52 to 62 feet tall. The nearest home is 600-plus feet away across I-43.

Impact summary

A brighter, taller digital sign near the freeway, with dimming controls and staff EMC code review required.

Applicant

Name
Matthew Gilson, d/b/a Lamar Central Outdoor LLC
Address
10521 W. Layton Ave.See this on the map

At a glance

Hearings
1
Public comments
0
Total mentions
1

Last vote · Plan Commission

Approved9–0, unanimous

Discussed at 1 meeting in the last 60 days; most recently Sep 8, 2026.

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